Garanti BBVA

Creative Process

1. The project was offered to Kaan Düzarat, who entrusted me with the composition and sound design responsibilities.

2. Composition: Created multiple musical drafts, balancing cinematic build-ups with subtle, respectful nationalistic elements.

3. Sound Design: Layered ambient textures and Foley effects to enhance visual storytelling without overpowering it.

4. Client Feedback & Revisions: Engaged in several feedback rounds, fine-tuning the emotional pacing and instrumentation.

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Results

The campaign received widespread exposure on national TV and digital platforms. Positive audience response highlighted the emotional power of the music and its alignment with the day’s significance. Garanti BBVA praised the score for elevating the impact of the visual message and reinforcing the brand’s respectful yet modern voice.

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Conclusion

This project was both a professional challenge and an artistic honor. It demanded sensitivity, national awareness, and creative precision. The result was a meaningful piece of audio-visual storytelling that resonated deeply with the audience, celebrating the Republic with dignity and heart.